Earlier this year I attended the Australian Real Estate Conference where we heard from New York City restaurateur Will Guidara. Will owned ‘Eleven on Madison Park’ which was ranked number 1 restaurant in the world in 2017. He has then gone on to write the best-selling book ‘Unreasonable Hospitality’ which outlines his philosophy on how he grew and created such an incredible dining experience for his clients that led Will and his company to success.
One thing that stood out during his talk was the concept of ‘One Size Fits One’, pointing out that in service-based industries, a customer’s experience can be unique and memorable if we pay attention to the little details along the way. It doesn’t even require enormous cost or time but simply paying attention and being present. This approach is very true when it comes to the buying and selling experience in real estate.
In an era of technology and AI, it is becoming easier to automate a lot of actions during a selling process and this technology has its clear advantages. However, something that cannot be automated, is the human experience of it all and the fact that we all have different needs at different times. These are often highlighted during the most stressful events in our lives, selling your home is one of them.
I make the effort to ensure that this isn’t missed during the sale of my clients’ properties. Yes, we can automate activities and follow our processes and procedures, but there is always a ‘spark’ that is required to make sure we are hitting the mark to make sure our client’s experience is at its best. This can be simply in the way we communicate, manage inspections for the family, find the right marketing angle, or having the right priorities when it comes to negotiating the best result for everyone.
This ‘spark’ is the attention to detail that we strive for every time. I find Will’s philosophy really resonates when it comes to real estate, ‘one size fits one’ ensures the overall strategy is tailored to client’s needs and that, as an agent, we don’t get lost in the transaction. Bringing the human element to each experience for buyers and sellers is not something that AI or technology can do for us.
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19 reviews
Amazing agent! . Luke is extremely professional and knowledgeable. He takes his work very seriously. We knew we were in good hands and could trust and rely upon him throughout the process to achieve a wonderful outcome for us selling our loved family property. We cannot recommend Luke enough!!
Luke is humble, kind and a skilled negotiator. We have found him to be a standout human in an industry that's not highly regarded. It can be difficult to know who to trust - we can trust Luke and Murdoch Property - he's not flashy & genuinely cares.
Highly recommended. Luke's approach to selling is friendly yet very professional, consistent, prompt and thorough in his communication. He made the process so much easier than we imagined and provided much needed support and advice that helped achieve the sale. His Newcastle market knowledge was outstanding and communicated in an easy to understand manner. Back office support from Diana was also greatly appreciated. I highly recommend Luke and his team to anyone seeking to sell their home.
Calm, Professional and Trustworthy from Start to Finish. Selling our property was a significant decision, and I am so grateful I had Luke Murdoch guiding me through the process. What I appreciated most about Luke was his calm and steady nature. No matter what was happening, he remained approachable, level-headed, and reassuring. He took the time to explain things clearly, answered my questions honestly, and never made me feel like I was a bother. Luke is incredibly knowledgeable, but what sets him apart is the way he combines that knowledge with genuine care for his clients. He was always accessible, kept me informed throughout the sale, and regularly went above and beyond what I expected from a real estate agent. Selling a home can be stressful, but Luke's professionalism, patience, and even temperament made the whole experience feel much easier. He's not only an excellent agent but also an all-round good guy who genuinely wants the best outcome for the people he works with. I wouldn't hesitate to recommend Luke to anyone looking to sell their property.
Luke was fantastic throughout the entire process of purchasing our home. His communication was excellent from start to finish, always keeping us informed and happy to answer any questions we had. He was honest, professional, and genuinely easy to deal with, which made the whole experience much less stressful. What stood out most was his integrity and straightforward approach. We always felt like we were getting honest advice, and he went above and beyond to ensure everything ran smoothly. I would highly recommend Luke to anyone looking to buy or sell a property. A great real estate agent and an all-round good bloke.
“5 STARS” are just not enough …! We hadn’t sold or purchased a property in over 25 years - so the prospect of selling was daunting. From the start however, Luke made the process extremely streamline - explained the process, and what to expect. Luke has a very fine tuned selling process which saw our investment property - photographed, on the website and open houses within 2 weeks we had ample offers to make a decision after this short period - which was based On Luke following up all offers ensuring they had finance etc approved. We had a tenant who had just moved out of this property - and Luke was extremely patient and informative of his processing the sale of our property to the tenant. this ensured a very smooth transition to selling the property vacant.
Can’t recommend Luke enough his manner and professionalism filled me with confidence.. he made it a stress free sale
An easy experience from start to finish . Luke is straight forward, professional and a great communicator. His knowledge of the Newcastle market is extensive and good to to have when you are making big decisions. I bought and sold simultaneously with Luke and the process was smooth and hassle-free.