In any given week, I will spend alot of my time talking to each of my clients about at least one, if not all of the 4 P’s when it comes to selling real estate. The 4 P’s are presentation, pricing, promotion and people. It’s never one size fits all when it comes to promoting your property for sale and maximizing the outcome. Like people, every property is different and specific attention to detail is crucial when we are creating the best strategy for your home. I recently heard “one size fits one” and this couldn’t be more true when it comes time to make a strategy to sell what is likely your biggest asset.
I like to talk to my clients about who their ‘primary’ and ‘secondary’ audience is going to be, this will help tailor the styling, images, copy writing and videography. It also creates options for us should the market throw us curve ball during the campaign and we need to pivot.
Let’s check out the 4 P’s in more detail…
1. Presentation
This refers to how the property looks, both inside and out. Presentation includes cleaning, decluttering, repairs, styling, landscaping, and staging. A well-presented home creates a strong first impression and can significantly increase buyer interest and perceived value.
2. Pricing
Setting the right price is critical. Overpricing can deter buyers, while underpricing can leave money on the table. Agents often use comparative market analysis and recent sales data to determine a price that reflects current market conditions and buyer demand.
3. Promotion
This is all about marketing the property to the right audience. It includes online listings (realestate.com.au, Domain), professional photography, social media campaigns, signboards, brochures, email alerts, print advertising and open homes. The goal is to generate maximum exposure and competition.
4. People
This refers to the key individuals involvedβprimarily the real estate agent and the seller, but also buyers, tenants (if applicable), and service providers (e.g., stylists, photographers). A skilled and proactive agent who understands the market and communicates well can make a huge difference in the sale outcome.
This framework is widely used across the industry to help sellers create a compelling property campaign and optimise their results in the market.
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Amazing agent! . Luke is extremely professional and knowledgeable. He takes his work very seriously. We knew we were in good hands and could trust and rely upon him throughout the process to achieve a wonderful outcome for us selling our loved family property. We cannot recommend Luke enough!!
Luke is humble, kind and a skilled negotiator. We have found him to be a standout human in an industry that's not highly regarded. It can be difficult to know who to trust - we can trust Luke and Murdoch Property - he's not flashy & genuinely cares.
Highly recommended. Luke's approach to selling is friendly yet very professional, consistent, prompt and thorough in his communication. He made the process so much easier than we imagined and provided much needed support and advice that helped achieve the sale. His Newcastle market knowledge was outstanding and communicated in an easy to understand manner. Back office support from Diana was also greatly appreciated. I highly recommend Luke and his team to anyone seeking to sell their home.
Calm, Professional and Trustworthy from Start to Finish. Selling our property was a significant decision, and I am so grateful I had Luke Murdoch guiding me through the process. What I appreciated most about Luke was his calm and steady nature. No matter what was happening, he remained approachable, level-headed, and reassuring. He took the time to explain things clearly, answered my questions honestly, and never made me feel like I was a bother. Luke is incredibly knowledgeable, but what sets him apart is the way he combines that knowledge with genuine care for his clients. He was always accessible, kept me informed throughout the sale, and regularly went above and beyond what I expected from a real estate agent. Selling a home can be stressful, but Luke's professionalism, patience, and even temperament made the whole experience feel much easier. He's not only an excellent agent but also an all-round good guy who genuinely wants the best outcome for the people he works with. I wouldn't hesitate to recommend Luke to anyone looking to sell their property.
Luke was fantastic throughout the entire process of purchasing our home. His communication was excellent from start to finish, always keeping us informed and happy to answer any questions we had. He was honest, professional, and genuinely easy to deal with, which made the whole experience much less stressful. What stood out most was his integrity and straightforward approach. We always felt like we were getting honest advice, and he went above and beyond to ensure everything ran smoothly. I would highly recommend Luke to anyone looking to buy or sell a property. A great real estate agent and an all-round good bloke.
β5 STARSβ are just not enough β¦! We hadnβt sold or purchased a property in over 25 years - so the prospect of selling was daunting. From the start however, Luke made the process extremely streamline - explained the process, and what to expect. Luke has a very fine tuned selling process which saw our investment property - photographed, on the website and open houses within 2 weeks we had ample offers to make a decision after this short period - which was based On Luke following up all offers ensuring they had finance etc approved. We had a tenant who had just moved out of this property - and Luke was extremely patient and informative of his processing the sale of our property to the tenant. this ensured a very smooth transition to selling the property vacant.
Canβt recommend Luke enough his manner and professionalism filled me with confidence.. he made it a stress free sale
An easy experience from start to finish . Luke is straight forward, professional and a great communicator. His knowledge of the Newcastle market is extensive and good to to have when you are making big decisions. I bought and sold simultaneously with Luke and the process was smooth and hassle-free.